Attending BDwest 2017 this year in April allowed us to meet so many new LA-area designers and hoteliers, which is always our favourite part of being in this industry. Even though a few months have passed, the connections made and inspiration found remain with us throughout the year.

Our booth at BDwest featured pieces from SLS Hotels in Miami, Las Vegas and New York. These pieces were also part of our booth at BDNY last year.

Our chair design contest was popular again at BDwest, with over 30 designers sketching their best chair ideas on the iPad Pros in our booth for the chance to win a real-life production of their chair by us.

We’re excited to announce the winner of the contest: Valeria Lassalle!

1. Tell us a little about yourself – what sort of projects do you typically work on, or love to work on? Why did you become a designer?

Valeria: I find myself to be creative and have ever evolving design preferences. I find joy and aspire to create uncluttered environments that sparks conversation & create comfort.  

The bulk of my work is custom hospitality projects with a unique, contemporary “boutique” design approach. Contemporary boutique meaning larger scale projects, no longer the 5 to 15 room properties. My latest project is the Hotel Indigo DTLA with 350 keys.

I do have a website I have been working on myself, as a little hobby and another way to express creativity. It will be launching shortly at

2. What was your design inspiration behind your BDwest 2017 contest entry?

Valeria: It’s hard to pinpoint one’s inspiration when one is walking through a room overflowing in design. Materiality can be said to be the underlined concentration for this piece.

3. What are your favourite materials to work with?

Valeria: I like to mix wood and metal. The possibilities are endless with these two materials.

Also a soft touch should not be missing, so a contemporary fabric in addition to the warm wood and metal touches makes for a great piece in my eyes.

4. What is your favourite design style, or designer, in the industry today — and why?

Valeria: I gravitate towards a modern approach to the mid-century movement. I have found appreciation for the simplicity and craftsmanship of those pieces.

I love to the see the modern interpretations we are coming up with now give our technology advances. I don’t mean imitating, but rather reviving with a twist. The pieces from GamFratesi have been catching my eye.

5. And lastly, where are you going to use your new BERMANFALK chair?

Home! I’m excited to have this unique piece be part of my everyday life.

Thank you for inventing with us, Valeria!

Will you be attending BDNY on November 12th and 13th in New York? Registration is now open! We’ll see you there.